We hold these truths to be self-evident, that all design is not equal, but that all creatives are endowed with certain unalienable rights, that among these are the pursuit of creativity, printing and paper. To secure these rights, innovation and ideas are instituted among creatives, deriving their powers from pencil and sketchbook and brought to life through their imagination. To prove this, let facts be submitted to a candid world.

  1. The use of fonts papyrus and comic sans hereby be banned.
  2. Every design is entitled to the freedom of white space.
  3. Paper selection should be a foremost consideration and not last.
  4. Printing is personal and it should amplify your message always and forever.
  5. Not all papers are created equal therefore trust your swatchbook, samples and dummies.
  6. Project planning is a must and should hereby incorporate printing, paper selection and your respective project partners.
  7. Print can appeal to multiple generations in a multitude of ways and thus should be incorporated into your marketing mix.
  8. Variable data printing goes well beyond “Dear John” and hence should be intentional and planned.
  9. File prep aka “pre-flight” is the law of the land and consequently should be observed by all designers.
  10. Uniform kerning and spacing is a fundamental right of design.