Most of us are familiar with the “farm-to-table” concept, which seeks to provide consumers with greater traceability of the food they eat. Springing from the public’s desire to know more about where the items they use really come from, along with those products’ wider impacts, movements like “farm-to-table” have become mainstream. So much so, they have become fodder for parodies like this famous scene from Portlandia:
Though this customer interaction with the waitress may be tongue-in-cheek, studies show that today’s customers are increasingly concerned with the environmental impacts of their purchase decisions. They also demand a deeper level of product awareness that provide details previously unheard of.
So how does this apply to the paper you use? Whether it’s EarthChoice® Office Paper for photocopies, Lynx® Digital for brochures or Cougar® for the latest campaign you’re designing, Domtar has offered customers a unique look behind the product for years.
Since 2011, The Paper Trail® has provided information about the people and places behind Domtar paper, while also illustrating the broader impacts of its manufacture. Since then, the site has expanded, growing to encompass many facets of transparency, including environmental, social and economic data for both pulp and paper products.
In fact, just this month the site was updated to include information that many stakeholders commonly request; facts that go beyond the product specs alone. Some enhancements include:
- The latest available environmental impact data from Domtar’s 2017 Sustainability Report
- Over 15 new paper products to choose from, including the popular Husky® Digital, Husky® Opaque Offset and Xerox® paper brands
- Updated stories, videos, photos and fact sheets about the company’s 13 pulp and paper mills
- Product-specific country of origin, tree species and timber legality details
The difference is that, whereas most paper you see on the market includes only a country of origin statement (ex: “Made in USA” label), The Paper Trail gives you the entire backstory. For example, you’ll learn that Cougar is made in Rothschild, Wisconsin.
Furthermore, you’ll get a detailed look at the town, including its history and photos of local landmarks. You’ll also see the economic impact of paper manufacturing in the region, like the fact that with 400+ jobs at the mill, Domtar is the largest employer in the village of Rothschild. In other words, you get the type of deep dive that today’s “farm-to-table” consumer has come to expect.