When was the last time you received a letter in the mail or a card, “Just Because”? A world without the USPS would make this an easy reality for us.
Despite the growth and popularity of online interaction, I’m sure most of us would say that receiving a letter or a card from an old friend would be a welcome surprise. Now, can you imagine not being able to put a birthday card in your mailbox to be delivered at the cost of $0.49?
What’s that saying? You don’t know what you have until you lose it?
A world without the USPS and using UPS Ground, it would cost:
- $10.64 to send a standard letter or card from NC to CO
- $14.55 to send a small box from NC to CO
A world without the USPS and using FEDEX Ground, it would cost:
- $9.75 to send a standard letter or card from NC to CO
- $10.75 to send a small box from NC to CO
The option of sending an e-card or email is a great concept. It is one that many have adopted but that emotional connection will never be the same as receiving a handpicked card. Many times, the email goes unnoticed due to the volume of marketing emails that are in your inbox.
Marketers are coming to realize that digital is not the only way to communicate with their buyers. It is through a mixed media strategy that provides the greatest ROI and the perception of direct mail is changing among many marketing professionals. The Data & Marketing Association reported that although mail was down in 2016, the percentage of direct mail was up.
A world without the USPS for businesses would be catastrophic as rates continue to rise for shipping. With limited competition between UPS and FedEX, there’s no telling what the economic impact may be. The chance of a merger is always a possibility in this era where consolidation is becoming a part of our business strategy.
In June 1788, the United States Post Office was established by the leaders of our nation under a simple principal “that every person in the United States — no matter who, no matter where — has the right to equal access to secure, efficient, and affordable mail service”.
As we evolve and technology becomes a greater part of our lives, the USPS has integrated several new features to its platform in order to stay competitive and relevant. Informed Delivery is a new service provided by the USPS that allows you to manage and track your packages and preview incoming mail. You can also reschedule missed deliveries and communicate delivery instructions if you won’t be home to accept a package.
The USPS offers all citizens an affordable and easy to access form of communication with those we care about. It is more than just a mail service, it is our oldest means of staying connected in the United States of America. HR 756 Postal Reforms Act of 2017 ensures that our constitutional rights continue to be enforced.
About HR 756 Postal Reforms Act
The bill calls for a responsible financial approach to stabilize the current financial restraints and provide continued health benefit support to the men and women who have served and delivered our most private and important messages. It also ensures that businesses will continue to thrive with competitive shipping rates and delivery options to communicate their targeted audiences.
Learn more regarding HR 756 Postal Reform Act of 2017 from the Coalition for a 21st Century Postal Service and take part in this movement to save our oldest form of communication. The Envelope Manufacturing Association and Domtar support HR 756 Postal Reform Act and we ask that you join us by emailing your congressman.
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