Storytelling is one of the most powerful communication vehicles known to man. When effective storytelling is combined with print design, it leaves its audience inspired, motivated and moved to take action. 

Storytelling is certainly a hot topic in design, advertising and marketing these days, and for good reason. It’s undoubtedly a powerful tool that can be used to sell products, strengthen brands, educate consumers and connect with audiences. Print and paper provide a physical, tactile experience that can make a brand’s content and stories more memorable. Yet, the vast majority of articles dedicated to the subject of storytelling point designers and marketers towards digital communications.

That’s why Domtar is so excited to sponsor the upcoming FREE Paper Specs webinar The Power of Storytelling: Adding Heart to Print Design. This exciting event takes place this Thursday, September 28 at 2:00 EST.

During this exciting webinar, attendees will learn and master the skills needed to craft powerful stories by attending an information-packed webinar featuring Stefan Mumaw, the Director of Creative Strategy at Kansas City’s well-known story shop Hint. Mumaw will use real-world examples to show how print design, combined with storytelling, can build an emotional bridge between brand and consumer.

During this webinar, attendees will learn:

  • How traditional advertising differs from story.
  • The many ways that design can enhance a story’s impact.
  • The key ingredients found in any effective story.
  • The strategies to building brand stories that are worth sharing.

If you’ve ever been lucky enough to hear Stefan Mumaw speak, you’ve probably already signed up for the webinar by this point. Mumaw has been a regular speaker at industry creative gatherings, including HOW Design Live. He’s also written six books on the creative process, been a six-time author and has won too many industry awards to count.

The first time I saw Stefan Mumaw speak was during HOW Design Live 2011 in Chicago. The session was based off his new-at-the-time book Chasing the Monster Idea – The Marketer’s Almanac for Predicting Idea Epicness. The largest ballroom available at the conference was used for the session and it was packed with attendees. After Mumaw began to speak, I immediately understood why so many creatives were so eager to hear what he had to say—Stefan is an incredibly dynamic speaker, and the session was nothing short of amazing. I left the session excited and energized about my career, and inspired to take my creative ideas to the next level. Even today, I make a point to attend his sessions at every industry event I attend.

You don’t want to miss The Power of Storytelling: Adding Heart to Print Design. Do yourself, and your creative career, a favor and sign up today!