In case you missed all the buzz on the Blueline By Domtar Instagram feed, our valued partner Millcraft Paper recently held a competition in the Cleveland, OH area called Rediscover Cougar®. At this event, printers and designers submitted various types of projects they had previously printed on Cougar paper. When judging the pieces, both Millcraft Paper and Domtar were looking for inspiring, creative and inventive examples of how the participants used Cougar to elevate their brand and push the limits of print.
At the end of the night, it was announced that flourish was the winner in the premier category—Top Creative Project for Hawken School Stirn Hall Sales Packet. The beautiful, clean design and exceptional photography were a perfect pairing for the bright white shade of Cougar paper, and the wrap-around custom die of the folder is as innovative as the institution the piece represents.
When Domtar asked Millcraft about the ideation of the Rediscover Cougar event, Millcraft’s Director of Marketing & Sales Alignment Courtney Enser responded:
“Each account manager gets to see the beautiful work being done on Cougar, but collectively our team and the creative print community is only exposed to their piece of the puzzle. This event was not only a great opportunity to partner with Domtar, but also to showcase how the quality of Cougar paper can magnify a brilliant design. All of the entries, including the dynamic Hawken School piece designed by flourish, were just another testament to Cougar’s ability to uplift the messaging of a brand and provide the beautiful canvas our customers need.”
Here’s what Chris Haas, Associate Creative Director at flourish, had to say about the project:
“Developing creative for Hawken School is always a challenge given the school’s first-class, forward-looking learning experience for k-12 students, and our design to promote their new Stern Hall needed to exemplify those qualities and their brand. Domtar’s Cougar was an obvious choice for this distinctive design which lead flourish to take top honors at the recent Rediscover Cougar event in Cleveland.”
As a reward for winning the Top Creative Project, Chris Haas joined the Blueline By Domtar crew last week at How Design Live. Here’s a brief interview from the tradeshow floor. Thank you for trusting Cougar paper for your important projects, Chris!
With its refined surface, Cougar paper sets the perfect stage for passion and drama. And with every turn of the page, you’ll see a careful balance of shade, opacity and brightness. On Cougar, your story can be told over and over — in rich, vibrant hues and crystal-clear images. Cougar paper does more than send a message. It delivers — above and beyond, again and again.
To view more inspiring printed pieces on Domtar paper, please visit the Blueline Gallery or follow us on Instagram.