If there’s one thing millennials can’t stand, it’s the media’s constant mischaracterization of them as lazy, entitled and spoiled. As a millennial myself, I think it’s time to dispel the stigma, and recognize the buying power and strength of my generation. Here are four strategies on how to sell print to millennials.
As the largest group of people in the labor force, millennials have incredible spending power—and I believe they’re an untapped market for many printers. Printers need to gain an understanding of what appeals to millennials. Adjust or promote your services in a way that connects with their needs and seek to reach them via the platforms that work best for them. There is an opportunity to transform the way you market yourself to tap into these people, and sell print to a new generation.
2. EMBRACE MILLENNIALS’ CONNECTION TO DIGITAL
Showcase ways you can support existing marketing efforts through print combined with digital techniques. Use print to drive their audience to websites and online content. For platforms that millennials love best, check out “How to Attract Millennials, the Hardest-to-Reach Generation.”
3. UNDERSTAND THEIR BUYING HABITS AND TURN THEM INTO SELLING FEATURES
Offers, coupons and augmented reality are unique features that may appeal to millennials. Understand their goals and give them options to meet those goals through the products and services you provide.
4. CHECK YOUR ONLINE PRESENCE
Millennials know everything about you (or, at least, everything the internet says about you) before they ever meet you. They’ll form opinions about your business based on what they find online, including sites like LinkedIn, Facebook, Twitter, Instagram, your own website and online reviews. Monitor your social presence regularly, stay active online and follow up on any negative reviews.