All of our major accomplishments for 2017 can be summed up in two words: brand storytelling. For every major project we tackled this year, we began by focusing on the trust, utilization and emotional ties that our customers have for our paper brands. In doing so, we have had a great time creating inspiring and informative content to help our readers celebrate the power of print, paper and design.
Taking that content and turning it into a quarterly publication, Blueline Magazine, was definitely the most rewarding accomplishment from this past year. The magazine has given us the opportunity to feature some of the biggest brands, design agencies and printers. You can count on us to continue to create the freshest and most innovative content in print and design on a regular basis. If you would like to see your work featured, please submit your work. We would love to get to know you. You can also sign up for your complimentary subscription at DomtarBlueline.com/mag
As far as promotions, we launched what is now my favorite Cougar® Paper promo, Make Your Mark on Cougar in May 2016. We know that behind every brand, there are different people, personalities, cultures and stories. Our goal was to feature some of those personas and bring them to life; the Artisan, the Restaurateur, the Humanitarian and the Legacy Printer – and show how Cougar helps them craft a print identity that delivers impactful brand solutions. If you haven’t seen this beautifully executed piece, produced on a variety of papers within the Cougar line, be sure to order your complimentary copy today.
Lynx® Opaque Ultra had a bit of a transformative year and we took our brand messaging to the next level. For several years, Lynx was promoted with very hard-hitting themes such as, beer, muscle cars, monster trucks, rock and roll, etc. When we created Explore Lynx, our goal was to elevate the design and print and showcase the capabilities of Lynx. There are two elements of this piece that really blew me away; the zip strip opening on the cover and the interior jet black spread with translucent blue skull. This piece is Lynx as you have never seen it before. Visit domtarpromo.com to order a complimentary copy and see for yourself!
Our Blueline Blog is still going strong and we are still receiving more pieces and paper samples for our Blueline Gallery than we can put up in a week, so we are excited that all of you are so excited about sending us your work printed on Cougar and Lynx Opaque Ultra. We even have a few pieces on Husky Opaque Offset and EarthChoice® Colors & HOTS®. If you ever have a topic that you would like to see covered or a company that you would like us to feature, send us an email firstname.lastname@example.org. We can’t wait to hear from you!
You saw us at the HOW conference, AIGA conference, Adobe MAX, Under Consideration’s Brand New conference, DSCOOP and more. You can expect us to be in all the same places and perhaps a few new ones. Wherever you are is where we want to be. We are more committed than ever to the commercial print and graphic design industry and we are dedicated to giving you the tools, resources and content to make the best paper choices.