The Country Music Hall of Fame and Museum has been called “The Smithsonian of Country Music” because of its unrivaled collection of more than 2.5 million artifacts and its dedication to preserving the history of talented country music artists. The creative department for the museum is unique in that it designs and produces exhibits internally, rather than outsourcing the work. The team also creates marketing materials to promote the museum, and educational materials to document and share the history of country music.
And, as we found out during an interview for our current issue of Blueline Magazine, print plays a critical role in both communicating the history of country music and keeping allowing the Country Music Hall of Fame to thrive. As stated by Creative Manager Adrianne Tuck, “Our visitors and the fans of country music are so important to us, and print is a more personal way of communicating with them,” she says. “From educational materials, to books, to flyers, print will always be an important communication tool.”
Print’s Place In Telling the Story of Country Music
The Country Music Hall of Fame produces about 2,000 design jobs each year, with the majority of the work in print. In fact, the museum even has its own press, in addition to working with outside printers.
“Books have become a very important part of our identity,” Warren Denney, the organization’s Senior Director of Creative, reflects. “They bring revenue into the museum — but also, we feel like they represent a fingerprint of who we are and the type of work that we do. Print is also vital to the educational materials we produce, like student and teacher guides. Country music is part of our history and our heritage, and we want to tell its story. For that reason, print is very important to us. All of these collateral materials, which people can touch and hold in their hands, are very important in promoting the museum and keeping these stories alive.”
Medallion Ceremony Pieces
When an artist’s name is added to The Country Music Hall of Fame, they receive more than a plaque on the wall. The honoree is also celebrated at an annual Medallion Ceremony, which serves as the formal rite of induction. Cougar® Natural paper is used to print the invitations, save the date cards and programs.
“It works nicely because of the different weights and the warm, high-end look. We print the invitations and program cover on cover stock, and always emboss our logo. Then, we use the matching text stock for program interiors. We print with a single Pantone color, for a very clean and classic look,” states Denny.
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