At Domtar, we talk about print on paper daily, but it is especially rewarding when that turns into an international conversation. Today is International Print Day. and we are excited because this day gives us the global opportunity to tout the benefit of print and share our love of print with everyone. The theme of this year’s International Print Day is “Print Smart” and relates to sharing education and resources for learning about how amazing print has become in the digital age. Gone are the days of “one-size-fits-all” print. Marketers are printing smarter. Print creates a tactile sensation digital mediums can’t match. But digital and print don’t have to compete. When you enhance the print effect or “print smart” with variable data, augmented reality and personal elements, you can relate to your audience on a deeper level.

International Print Day is organized by our friends at Print Media Centr, a diversified collective of print and print media enthusiasts who bring relevant and topical information and resources to the print and integrated marketing services community. Be sure to join the conversation by using #IPD16 and engage with #PrintChat on Twitter at 4:00 pm eastern standard time today.

Deborah Corn, Principal at Print Media Centr, is a major print and paper enthusiast and she said, “We love when the paper companies participate because none of us can do what we do without them. They are leaders in the industry working to push print and design forward. In order to print smart you need to understand your paper options.”

It is definitely our goal to push the conversation about keeping print in the mix and showing how you can use print to drive all of your communications forward. We can’t wait to join in the conversation throughout the day today! Happy International Print Day from all of us at Domtar!