Designing For Digital Printing: Part Two

Last week in the post Designing For Digital Printing: Part One, I provided 5 tips to consider when working on a project that will be printed on a digital printer. Here are five more tip often overlooked by graphic designers when designing for digital.

  1. Find the Right Font – Using Adobe Type 1 or TrueType fonts is recommended for variable data in digital printing and there are many from which to choose.  To ensure readability, don’t set type below 4 points in size.
  2. Vary Your Variable Data – You can place variable information anywhere you like – it’s not limited to one place on your design.  Just make sure there’s room for the longest entry in each field.
  3. Get Proof – since no press setup is needed for digital printing, proofs can be printed quickly on the actual substrate, allowing designers to make adjustments before the full run.
  4. Know Your Boundaries – verify printable areas, which may vary from one digital press to another, and extend image bleeds to 1/8” past crop marks, allowing ¼” between images that bleed.
  5. Make a Mock-Up – many digital presses allow inline finishing, such as binding, folding and trimming.  Providing the printer with a mock-up helps them ensure proper file setup and address design issues before the piece goes to press.

As with all printed projects, choice of paper is of the upmost importance in insuring your project turns out it’s best. With options that include Cougar Digital Color Copy, Cougar Digital, Lynx Digital and Husky Digital, it’s safe to say Domtar has an option for every budget. To order samples of Domtar’s optimum digital papers, visit www.domtardigital.com