The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

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The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

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LATEST FROM THE BLUELINE BLOG

Direct Mall: 4 Reasons it’s the Ultimate Sensory Input Tool

Emotional marketing is certainly a hot topic, and direct mail provides the sensory input to give advertisers the biggest bang for their buck. And when direct mail is paired with digital in an optimized media mix, advertisers get the results they crave and consumers receive an emotional statement that’s difficult to forget. Need proof? We love the latest piece from Canada Post titled...

Printing Equipment: Find the Fit for Your Design Solution

When it comes to print design, it’s important to begin with the end in mind. The final design solution needs to sync with your customer research findings and your choice of printing equipment. I know, I know—when I was a designer and a printer would begin to rattle off their list of printing equipment, my eyes would quickly glaze over and I would lose interest. But with the recent advances...

Design Solutions: When Should You Use a PMS Color?

Pantone color, PMS color, spot color—if you’ve worked as a designer for longer than a day you’ve no doubt heard these terms. But what do they mean? As defined by the Pantone website, “The Pantone Color Matching System (PMS) is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system...

Print Solutions: Become More Than a Vendor

It’s no surprise that printing industry professionals want to sell more print. But these days, setting yourself apart from the competition is no longer about the printing equipment you have, it’s about YOU. When you become a strategic resource to your customer, you become more than a vendor that sells print. You become an invaluable part of the process. Today, we’re featuring two print...

Outstanding Employee Engagement in 3 Steps

When we speak about sustainability, most people default to the environmental aspect – the focus on preserving nature and conserving our natural resources. But that view overlooks an important component to the broader, “three pillars” of sustainability – which also takes into account economic and social impacts. ...

From the Gallery: Chasing Speed

Many companies choose to immortalize an accomplishment in print, but today’s From the Gallery feature tells an organization's brand story in such an epic fashion that it makes our heart race. Chasing Speed, designed by J. Walter Thompson Canada, produced by Anstey Bookbinding and Exodus Graphics Corp. and printed on Cougar paper 80 lb. Text, Smooth finish, is incredibly well-concepted and...