The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

LEARN MORE    

The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

LEARN MORE    

LATEST FROM THE BLUELINE BLOG

Brand Storytelling: The Importance of Color

When developing brand standards, considering the psychology of color is incredibly important. In graphic design and branding, color is utilized as an emotional cue—it has the ability to affect the viewer’s perception of a brand or product, and it has a powerful effect on a person’s decisions and behaviors. The use of color in business and marketing plays a significant role in how a company...

How to Navigate Change Big Brand Style

I had the opportunity to listen to Gerry O’Brion, the founder of What Big Brands Know.  O’Brion was the keynote speaker at the President’s Conference at the Printing Industries of America. Many of the attendees are executives from print solution providers throughout North America. O’Brion kicked off the session with how big brands navigate disruptive change. ...

Decoding the Glut of Sustainability Logos

We are a logo loving world, and for good reason. Logos telepath important details about a company such as who they are, what they do and what they value. They also shed light on what the product is capable of doing for the consumer or even the earth. ...

Brand Storytelling: 3 Brands Leveraging Print Magazine Strategies

So, we’ve already established how much I look forward to visiting the mailbox every day. Part of that anticipation is because I may subscribe to a minimum of 5 magazines at any given point (#magazineaddict).  From a personal and professional perspective, I like nothing better than a well-designed print magazine that tells a brand story. Used correctly, a print magazine can be a...