The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

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The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

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LATEST FROM THE BLUELINE BLOG

Improving Overall Print Goals Through Collaboration

Digital metallic inks is nothing new in the print and design world; however, achieving stellar results when it comes to print design often requires a combination of things. One cannot produce good print results with good design alone – although certainly it is an essential component. But producing noteworthy print usually involves a team of active participants. ...

Show Your Brand Some Love – 6 Reasons to Choose Cougar Paper!

In many ways, a brand is an act of self-expression. It’s a declaration—about who you are and what you’re all about. Brands work hard to tell a story—about a company’s values, dreams and goals. Isn’t it time you showed your brand some love and chose Cougar paper to tell your brand story? ...

Elevate Your InDesign Game with CreativEdge™

At Blueline, we strive to be a resource for ideas that we feel will benefit the design and print community.  We are fortunate to get a wide angle view as we interact with businesses across North America throughout the year.  One of the themes we often promote is that our industry should not fear digital means of communication but embrace it and collectively learn how to utilize it with print...

Print, Paper and the Customer Journey

The customer journey is defined as “the complete sum of experiences customers go through when interacting with your brand and making a purchasing decision.” Although the customer journey is often thought of only in the space of digital marketing, but should absolutely be considered in any omni-channel campaign. Knowing the strengths and weaknesses of each communication medium better ables a...

3 Ways Direct Mail is Reshaping Your Marketing Strategy

A direct mail marketing strategy has never been more relevant in today’s marketing mix. It’s a valuable tool in the marketing tool box that may not get the full respect it deserves. The fact of the matter is that direct mail’s response rates are at their highest point in over a decade. Statistically, we are seeing direct mail evolve with more dynamic content courtesy of variable data and...

Creative Spotlight: Capital One Canada In-House Design Team

Remember when an international corporate rebrand would be back page news? Those days are gone. Now, design is everywhere. In a time when individuals showcase their own lives like well-maintained brands, manicuring each post with precision, actual brands have to keep pace. That’s where in-house design departments, like Capital One Canada, come in. Get ready to have your eyes opened. ...